Pete Fry

Pete Fry, "The Goalie Mindset Guy," is a dynamic public speaker, entrepreneur, author, and mindset consultant whose life's work is rooted in unlocking human potential through mental resilience. With a storied career spanning elite hockey, business, real estate investing, and transformative coaching, Pete has empowered top goaltenders, business owners, and individuals to conquer challenges and achieve extraordinary success. His journey—from overcoming a career-ending injury to building thriving ventures and rebounding from setbacks—embodies the power of the mind to turn adversity into triumph.

Growing up in the crease, Pete carved out a notable hockey career in the Western Hockey League, earning WHL All-Star honors and back-to-back team MVP awards. Drafted by the NHL's New Jersey Devils, he played under future NHL coaches Willie Desjardins and Mike Johnston at the University of Calgary, where his team reached #1 in the nation. A devastating knee injury during the CIS Championship Tournament derailed his playing career, forcing retirement after three years of pro hockey in the ECHL and Sweden's Division 1. Reflecting on his journey, Pete realized his mindset, not just his injury, limited his NHL aspirations—a revelation that ignited his mission to transform goaltenders’ and entrepreneurs’ mental games.

As a mindset consultant, Pete has worked with elite goaltenders like Stuart Skinner, Jakub Dobes, Jeff Glass, Mads Sogaard, and Cayden Primeau, plus countless major junior and college goaltenders, helping them master techniques like the "3 Mental Zones" and pre-faceoff routines to dominate under pressure. In the early days of his coaching, he helped propel talents like Robbie Tallas, Mike Valley, and Eli Wilson to NHL contracts and NHL coaching roles. Through his book, CONCENTRATE: The Ultimate Focus System for Goaltenders, and programs like "The OffSeason Edge," Pete guarantees immediate results, equipping goalies with tools to excel mentally and physically. His work with NHL coaches and players reflects his unmatched impact, with thousands worldwide achieving greatness under his guidance.

Beyond hockey, Pete's entrepreneurial spirit shines in business and real estate investing, where he's navigated high-stakes deals with the same mental fortitude he teaches. Founding Puckmasters and taking it to 35 locations across North America only to see his business eventually falter provided Pete valuable business lessons that can't be taught in any college or university. His business failure and personal health challenges, including heart issues, tested his resolve. Each time, Pete harnessed the power of the mind—using visualization, empowering beliefs, and relentless focus—to bounce back stronger, turning obstacles into opportunities.

Today, Pete's influence extends beyond the rink. As a co-host of the "Magnetic Mindset To Millions" event, he delivers mindset and success coaching to help people defy odds and achieve their goals. His story of resilience, from a sidelined goalie to a global mentor, inspires audiences to rewrite their narratives. Whether guiding goaltenders to NHL dreams, scaling businesses, or overcoming personal trials, Pete Fry proves that with the right mindset, any goal is within reach.